Why adding video to your direct mail campaign helps you connect with donors
Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now,...
View ArticleThe Mighty QR Code Gives Appeals a Lift
What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of...
View Article7 Ways to Integrate Digital Marketing with Direct Mail
Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don’t...
View ArticleInformed Delivery and the new USPS Experience
If you ever thought they restricted the USPS only to your mailbox, you’re in for a surprise. Meet Informed Delivery. It’s a free service that uses machine learning to deliver small snippets of actual...
View Article5 Tips to planning your next appeal around budget limitations
Designing a direct mail appeal is a tricky process. It’s easy to get lost in the sea of design options and end up with something that doesn’t quite fit your needs. So how do you decide what to include?...
View Article5 Statistics to guide your direct marketing planning
Maybe a list of direct mail statistics is all you’re looking for. But wouldn’t it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing...
View ArticleData Management: Empowering Communications
That’s a bold statement: “empower your communications through data management.” After all, data management is the process of organizing and structuring data in a way that it is easily searchable and...
View ArticleSelf-mailer vs. a Letter: Why choose?
Ahh, the infamous question: self-mailers vs. letters for your next appeal? Self Mailers vs Letters – Which is best for you? Direct mail formats should be more strategic than just following personal...
View Article11 Reasons Direct Mail works for Nonprofits
We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That’s why...
View ArticleBuilding Partnerships for Greater Impact
There is a famous African proverb that says, “if you want to go fast, go alone, but if you want to go far, go together.” Creating partnerships with trusted organizations and peers can help nonprofit...
View ArticleBCG Connect expands operations with new office and production facility
BCG Connect continues to grow and expand its operations. We are pleased to announce the successful transition to a new corporate office and manufacturing facility in Wilmington, Massachusetts. The...
View Article3 Things We Learned from the 2024 Case D1 Conference
On March 13 – 15, 2024, CASE members gathered for the District 1 Annual Conference in Boston, and we were there. Here are three things we learned from a fascinating group of thought leaders in...
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